The Proactive system was founded by two former Stanford students and dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, when they realized that most people were treating their acne after it occurred.
To them, it seemed best to prevent blemishes rather than wait for them to happen. Their approach is designed to cleanse the entire face, in hopes that dirt and grime will not be left on the face in order to create pimples. While their products do cure acne that is already present, it also acts as a shield against future breakouts.
The founders of the Proactive products strive to inform the public on the importance of proper skin care, as well as offer reputable product that can help with common skin conditions. Both have been featured in several magazines and on daytime televisions shows, being commended for the advancements that have made in the field of dermatology. According to the doctors, the best way to treat acne and other facial blemishes is to prevent breakouts from occurring.
Proactiv's innovative system requires three steps. Each step should be performed daily to ensure that no blemishes arise. When used in unison, the three methods can combat dirt found on the face to remove and prevent breakouts from setting up shop in the pores.
Renew- This is a cleanser formulated with the system's main ingredient, benzoyl peroxide, to enter the pores and lift out the dirt and bacteria that can cause acne. Micro crystals within the product are able to access the tiny pores that many other products cannot enter, allowing for a deeper cleansing effect.
Revitalize - This step works with the tone of your skin. It contains special botanical agents to balance out the color of your skin. Excess oils are also lifted with this toner, leaving your face feel cleaner and more refreshed.
Repair - The third step of the Proactive system offers an oil-free treatment to help unclog pores. The gentle formula of the product is safe for almost all skin types. It can assist in mending tight, old looking skin to provide a more youthful appearance.
There are supplemental products available to use with the Proactive system. These target specific issues that many may have when it comes to their skin. These include a refining mask, oil controlling solutions, and oil free moisturizers. These should be used as needed, depending on your individual skin type and problems.
Many famous people have been associated with Proactive. The system has been endorsed by a number of celebrities, such as Britney Spears, Jessica Simpson, Kelly Clarkson, and Vanessa Williams. During commercials, before and after photographs are shown of these women, visually representing the positive effects that Proactive products have had on their skin. With so many well-known ladies benefiting from the Proactive system, it is no wonder why it has become so popular.